Alexandra developed her musical interests as a violinist and pianist, obtaining her undergraduate degree in Music at the University of Oxford, followed by a Graduate Diploma in Law. Upon moving to London, she took her first job in artist management at Harrison/Parrott, before joining International Classical Artists (ICA), and becoming part of the WMM team in 2018. During this time, Alexandra has produced orchestral tours in Europe and Asia, consulted to international orchestras and institutions, and staged sold-out self-produced concerts at venues such as the Barbican Centre, Carnegie Hall, the Royal Festival Hall, and Salle Gaveau. She now enjoys working with established artists and rising stars, promoting new technological/musical ventures through DakApp, and maintaining her initial love affair with the violin through work with Florian Leonhard Fine Violins. Alexandra speaks French and German, and has recently taken up the challenge of learning Russian.